Data Center Institute

The Data Center Institute is the think tank of AFCOM that focuses on the emerging trends around innovation, technological change, macro-economic shifts and workforce dynamics shaping the data center and IT infrastructure industry worldwide. Its mission is to advance knowledge and inform data center and IT infrastructure professionals through producing independent research, presenting webcasts and speaking at industry conferences like Data Center World on major issues and opportunities affecting the future of data centers and IT infrastructures.

Carrie Goetz


Carrie Goetz, Principal/CTO, StrategITcom, personifies nearly 40 years of global experience designing, running and auditing, data centers, IT departments, and intelligent buildings. Fostering women in tech, StrategITcom is founded with a charter to assure that 50% of employees are women and 50% of all partner referrals will go to women owned enterprises of all ethnicities.  She is an international keynote speaker and is published in 69 countries in over 250 publications.  She holds an honorary doctorate in Mission Critical Operations, RCDD/NTS, CNID, CDCP, CSM-Agile, AWS CCP and is a 2nd degree Master Infrastructure Mason with over 40 certifications throughout her career.  She is on the WIMCO national education committee and a long-time participant in 7x24 Exchange, AFCOM and Data Center Institute board of advisors, Mission Critical Advisory Board, Cnet Technical Curriculum Advisory Board, Vice Chairwoman and Liaison for STEM for AATCU, a member of WIMCO, BICSI and champions women in STEM.  She holds one telecommunications patent and has submitted two others.


Tad Davies


With over 33 years of experience in the Data Center industry, Tad Davies ensures clients gain the most value from their IT and data center investments and that they are congruent with business needs. Tad, President, directs Fodere’s engagements, advising clients regarding Business Centric strategies such as consolidation, provider selection, and build vs. buy as well as Facility Centric strategies including risk assessments, programming, and owner’s representation.

Tad is active with numerous organizations including AFCOM, an association of Data Center Professionals, He is a member of the Data Center Institute’s Board of Directors, a think tank that focuses on the emerging trends around innovation, technological change, macro-economic shifts and workforce dynamics shaping the data center and IT infrastructure industry worldwide. He speaks regularly at Data Center World. Tad, born in Melbourne, Australia, earned his Bachelor’s of Science degree in Management from Tulane University’s Business School. Away from work, Tad enjoys outdoor activities, live music, traveling and keeping up with his 4 adult children.

Mark Monroe

Principal Infrastructure Engineer


Mark Monroe is President, Energetic Consulting, Inc. He recently served as Executive Director of The Green Grid, an IT industry and end user consortium focused on resource efficient data centers and business computing environments. His 30 years’ experience in the IT industry includes data center design and operations, application and system design, service level management, process design and analysis, professional services, sales, government and commercial program management, and outsourcing management. He works on sustainability advisory boards with the University of Colorado and local Colorado governments, and is a certified Six Sigma Black Belt and Master Black Belt.

Mike Andrea

Director, GAICD
The Strategic Directions Group


Mike has over 32 years’ experience in the ICT industry, covering strategy, design and management across commercial and government sectors. He is a specialist in large-scale data centre development and telecommunications solutions, with particular skill in strategic and master planning, procurement, telecommunications and networking, design, management and operations, contract negotiations and project recovery.

Mike holds a number of Director level positions across the ICT and telecommunications industry.
Appointed to the Board of Directors of AFCOM’s Data Center Institute in the USA in April 2010, Mike has since represented the Institute on the Data Centre World Expert Panel on Data Centre Business Continuity and Disaster Recovery (2011), Data Center Trends (2012), Total Cost of Ownership (2013-2016), and co-authored a number of Whitepapers including the Data Center Size and Density 2014, Data Center Delivery Models 2018, and the DCI Five Bold Predictions 2019.
A regular speaker at data centre industry events including Data Center World in the USA and AFCOM’s Asia Pacific Data Centre Symposium, Mike maintains his data centre design and operations knowledge with frequent international data centre and vendor reviews, and data centre redevelopment projects.

Mike is a Director and National Data Centre Practice Manager of The Strategic Directions Group, an advisory firm specialising in IT, Telecommunications and Data Centre Strategy. He was the Design Authority for the Polaris Data Centre in Springfield (Queensland, Australia), and was the External CIO responsible for the ICT Master Plan for Greater Springfield (winner of the 2010 World’s Best Master Planned Community Award).
Mike has acted as Plaintiff’s Data Center Expert in a multinational lawsuit in the USA, and as an IT Industry and Solutions Expert for Plaintiffs in an IT Managed Services & Cloud lawsuit in Australia.
Mike is the Managing Director and co-founder of Oper8 Pty Ltd, an Australian IT managed services and cloud services firm, specialising in data centre, telecommunications and storage solutions.
As a qualified technician, Mike’s early career positions included National Connectivity Practice Manager for Dimension Data Australia and Global Communications Consultant for Telstra.

Mike holds a Diploma of Applied Science – Computing, is a Graduate of the Australian Institute of Company Directors (GAICD), and a Certified CEO (CCEO). He is a member of the Board of Directors, AFCOM Data Center Institute, USA, and was the first board member appointed from outside North America. He is also an active member of the AFCOM Brisbane Chapter, is a Fellow of the CEO Institute, and has held memberships with the Uptime Institute (USA), and the Australian Information Industry Association (AIIA).

Kevin Kent

CEO and Founder
Critical Facilities Efficiency Solutions


Kevin Kent continues to be recognized throughout the United States and internationally as a leader in data center energy efficiency. He has an affiliation with several United States environmental foundations and is a Climate Reality Leader. For his commitment to improve global data center energy efficiency, decrease carbon footprint, and protect our environment, both nationally and internationally, Kevin was selected to serve on the international Data Center Institute Board of Directors, where he continues his focus on improving energy efficiency.  He has been featured in several tech magazines, blogs, webinars, and live podcasts.

In 2019 Kevin was invited to be a keynote speaker at many conferences in the United States and internationally including an invitation to present at the United Nations data center in Valencia, Spain.  His purpose in speaking is to create greater awareness of our climate emergency, global data center energy consumption, and provide education on how to achieve data center energy efficiency without sacrificing overall health or reliability.  He will continue his global travels, creating awareness and providing education, throughout 2020.

When Kevin is not traveling he can be found working in many data centers, putting into practice the same techniques he shares during his presentations, helping others gain efficiency in their data center and reduce their carbon footprint. His commitment to heal and protect our environment can be seen in many ways but none more visible than his donations to environmental foundations where thousands of trees have been planted as an incentive to data center owners who significantly reduce their data center carbon footprint.

Brad Mohler

Director of Global Data Center Strategy and Portfolio Management

After 7 years in the US Army Brad started a 17-year data center career holding various positions within Oracle. His experiences at Oracle include vendor and hardware selection, racking, power planning, cabling, and lifecycle management of IT assets, creation of standards and process documentation.

Brad has created several new programs to include centralized asset lifecycle tool, space and power approval for new IT projects before procurement, consolidation of colocation contracts, Incident Reporting and change management for MEP infrastructure, capacity tracking and reporting for all critical locations, and tools for financial comparisons and request for new build projects greatly reducing approval times.

Brad justifies and oversees projects ranging from large multi-million dollar and multiple megawatt builds, retrofit projects, and small lab projects.  In his current role, Brad’s primary focus is on the continual review of hundreds of compute locations globally to weigh their strategic IT need to Oracle against the cost to operate and maintain them. He also serves as a liaison between IT management and RE&F management where there is often a difference in opinion or communication barrier.

John Parker

Global Data Center Operations and Disaster Recovery

John Parker is a Senior Data Center Management professional with an MBA and over 25 years of IT experience in 4 industries (Healthcare, Pharmaceuticals, Banking, and Software Development). Currently John manages Global Data Center Operations and Disaster Recovery at Esri. Strengths are Leadership and mentoring managers, building and maintaining Global Data Center Operations, Facilities and Information Technology support teams. Recent accomplishments include reconditioning legacy data centers, collocation retirements and build outs, managing hybrid data center models (Collo, Cloud, owned data centers) and implementing ITIL Service Delivery initiatives.

Professionally he resides on the Data Center Institute Board of Directors and was President of local AFCOM chapters in North Carolina (2000-2006) and Southern California (2007-2015).

John is also an accomplished speaker. His most recent speaking engagements include; local AFCOM Chapters, IMN Conferences, the CDM-CIO Summits, the Digital Media Educators conferences, Cal Poly Tech Swift conferences, Data Center World conferences and a guest speaker at universities.

Hector Diaz

Director for Data Center Strategy & Architecture
Johnson & Johnson

As the Director for Data Center Strategy & Architecture at Johnson & Johnson, Hector is responsible for the overall direction of J&J’s owned and operated Enterprise Data Centers as well as 3rd party co-location facilities.

Hector has 15+ years’ experience as a senior business leader designing, deploying, and operating mission critical infrastructure. He is an industry expert on data center infrastructure and governance. His previous positions include International Director at CBRE where he oversaw the delivery of facilities management for Wells Fargo Bank’s global data centers; Director for Data Center Portfolio Management at Oracle where he optimized the global utilization of over one million ft2 of data center and colocation facilities supporting private and public cloud computing environments. He has served as a Board Member for AFCOM’s Data Center Institute for 10 years and is President Emeritus of AFCOM’s Denver Rocky Mountain Chapter

Hector was born in Spain and raised in Puerto Rico, where he got an engineering degree from the University of Puerto Rico. He has lived in San Juan, Boston, Saudi Arabia, Dallas, and Denver. Outside of work he enjoys scuba diving, sailing, and bicycling. 


Bill Doty

I.T. Group Manager
CH Robinson

Bill is currently the Information Technology (I.T.) Group Manager responsible for 24 x 7 x 365 data centers and server rooms for CH Robinson, a growing $16.5BB global third party logistics provider with over 300 branch offices worldwide. 

With over 30 years of experience as an I.T. professional working in data center environments in California and Minnesota, Bill has vast experience managing IT teams including Disaster Recovery, Enterprise Data Warehouse, Electronic Data Interchange technical support, and Intranet development and support.  He completed a multi-year, tier 3 designed datacenter project from the initial planning through the executive approval, site selection, detailed planning, construction, and migration phases for two data centers. 

With broad industry experience including retailing, financial services, food distribution, transportation, and computer hardware and software products and spanning multiple platforms including mainframe, Wintel, UNIX, Linux and other distributed solutions, Bill is uniquely qualified as a Data Center Institute Board member.


Vladimir Galabov

Head of Cloud and Data Center Research Practice 

Vlad heads the cloud and data center research practice at Omdia. He is responsible for the group’s expanding research roadmap, focused on disruptive trends like the shift to edge computing, the evolution of compute silicon, and the need for efficiency improvements and sustainability in the data center industry. 

Vlad joined Omdia, formerly IHS Markit Technology in 2016. He developed many of our unique, industry-leading analyses including our flagship open computing equipment research and our three-way server market reconciliation process. He’s held senior positions at Intel and Ciena, where his data-led insights served as a central input into the companies’ strategies. Key market models he developed include an in-depth analysis of telecommunication network operations costs, a PC inventory tracker, and an actionable IOT market forecast. Vlad’s work has even facilitated decision making in the British parliament. He holds a Bachelor of Science degree in economics and management from Aston University, UK.